Andreas leads the Marketing and Communications activities of the MOA Foundation. After many years in the corporate world, in 2017 Andreas quit his job and moved to Vancouver Island, British Columbia with his wife Carolann.
Since the move, Andreas has engaged in collaborations with universities, worked for a global social enterprise in Vancouver, served on a non-profit board and, after witnessing the devastation left by B.C.’s recurring wildfires, set up a company providing carbon offsets for motorcyclists.
Andreas believes the BMW MOA is a unique organization in the motorcycle world–a place for people who share the joy of riding a motorcycle. The MOA Foundation amplifies what the MOA stands for: Providing an opportunity to be part of the rider community, encouraging everyone to be active, to reach out and to help one another.
Riders help the Foundation through their donations and the purchase of raffle tickets. The Foundation then ‘re-invests’ this money supporting riders by helping to improve their riding skills and developing an MOA museum as a central location for riders to gather.
Looking forward to the next 50 years, Andreas believes the Foundation is well positioned to support the MOA as a leader in the riding community and that together, both organizations will create a great place where riders can enjoy the best out of our sport, support one another other or simply enjoy a rider’s life well beyond the white and blue marque.
Andreas has been a MOA member for ten years. He currently owns three R 1200 GS Adventures and a KTM 500 EXC.